Trakx Now Adding the B2B2C Segment: Crypto Infrastructure for Fintechs

At Trakx, we’ve always believed that crypto investing should be accessible, regulated, and built for scale. Our journey started with direct access for retail investors and dedicated tools for IFAs (Independent Financial Advisors). But today, a new opportunity is emerging: enabling institutions and platforms to offer seamless crypto exposure to their users through index-based strategies.

That’s why we’re expanding our focus and team to include the B2B2C segment, partnering with neobanks, brokers, wealth platforms, and other financial service providers to embed crypto index products directly into their customer experience.

By opening our infrastructure to B2C partners, Trakx becomes not just a provider of crypto products, but a distribution engine for crypto indices, powering the next generation of digital finance.

Unlocking B2B2C growth

Neobanks, brokers, and wealth platforms are now expected to offer digital asset exposure natively, without redirecting clients to external platforms. In this context, Trakx meets this demand with white-label and API-first solutions, enabling partners to integrate our regulated crypto indices directly into their front-end environments, under their own brand, with full control over the user experience.

This expansion into B2B2C unlocks a powerful new growth expansion potential for Trakx. By scaling through partnerships, we increase distribution exponentially. That growth generates long-term value for our clients, who can offer differentiated crypto products instantly.

As more platforms adopt Trakx-powered indices, our infrastructure becomes the invisible engine behind a new era of compliant, scalable crypto investing. That’s not all, because with our Trakx Solutions program, it is also possible to create new crypto indices based on your own strategy.

What kind of platforms can leverage Trakx infrastructure?

Our B2B2C model is designed for fintechs that want to integrate crypto investing into their core offering, without building complex infrastructure from scratch.

We enable a wide range of players to deliver regulated, index-based crypto products directly to their end users, including:

• Neobanks
• Neo-brokers
• Mass retail brokers
• Crypto-friendly banks
• Wealth management platforms
• OMS/PMS providers
• Exchanges
• ETP sponsors
• Data providers
• Foundations focused on crypto adoption

These organizations all face similar challenges: regulation, custody, risk management, and time-to-market. By partnering with Trakx, they gain instant access to a plug-and-play crypto engine, helping them unlock new revenue streams, boost customer retention, and stay ahead of demand. B2B2C is not just a distribution model. It’s the most efficient way to embed compliant crypto investing where users already are.

Key benefits for our fintech partners

Integrating Trakx’s crypto indices unlocks strategic advantages that accelerate growth, reduce operational complexity, and create long-term value for both partners and their users.

Here’s what B2B2C partners gain by building on Trakx infrastructure:

• Time to market: Go live in weeks, not months, with pre-built modules and full support across tech, legal, and compliance.
• Regulatory peace of mind: Offer crypto investments under a regulated framework, with secure custody and clear operational flows.
• New revenue streams: Monetize user engagement with performance-based fees, AUM growth, or subscription models, without building an in-house product team.
• Brand control & user trust: Deliver a fully branded experience, with your own UX and client relationship, powered by our backend.
• Scalability by design: Start lean and expand over time. Whether you serve 1,000 users or 1 million, Trakx infrastructure grows with you.

By eliminating the technical and regulatory barriers to crypto adoption, we help our partners move faster, compete smarter, and differentiate their offering in a crowded market.

Let’s build the future of crypto investing, together

Crypto is no longer a niche asset class, it’s becoming a core component of modern portfolios. But delivering it at scale, in a way that’s compliant, transparent, and easy to integrate, remains a challenge for most platforms.

That’s where Trakx comes in. With our regulatory focus, modular infrastructure, and growing ecosystem of partners, we’re building the foundation for embedded crypto investing across Europe and beyond. Whether you’re a neobank, a broker, a wealth platform or a fintech innovator, Trakx gives you the tools to offer smart crypto exposure without the friction.

Ready to explore what Trakx can unlock for your platform? Contact us now!